Make Your Mission Irresistible

Struggling to get the right people to support your mission? You’re not alone.

Social enterprises are redefining how we tackle society’s toughest challenges—whether it’s dismantling systemic inequities, addressing environmental crises, or building more just and sustainable communities. But even the most impactful organizations struggle with one fundamental challenge: Getting the funding, customers, and supporters they need to thrive.

It’s not because their missions aren’t worthy. It’s because they haven’t mastered how to sell their vision in a way that funders, investors and customers can’t resist.

Here’s the truth: Whether you’re running a for-profit social enterprise or a nonprofit, your ability to secure funding, attract customers, and rally support all comes down to one thing—your story.

The way you position your mission, the trust you build, and the emotional connections you create can make the difference between struggling to stay afloat and thriving with impact.

I know this because I’ve spent over two decades helping justice-motivated organizations do exactly that. As a journalist-turned-social-impact strategist, I’ve seen firsthand how the right marketing and messaging can unlock funding, transform brands, and elevate movements.

This ebook gives you the roadmap.

What you’ll get inside this ebook

I’ve taken the most effective, battle-tested marketing strategies and distilled them into a clear, actionable guide. You’ll learn:

✅ How to craft a story funders can’t ignore – Master the art of emotional, data-driven storytelling that compels customers, donors and investors to take action.

✅ How to design a website funders trust – Avoid the common mistakes that make funders hesitate and learn how to turn your website into a powerful trust-building machine.

✅ How to showcase your impact with confidence – Use simple yet effective tools to measure, frame and communicate your results in a way that makes people want to support you.

✅ How to create landing pages that convert – Learn what makes funders say “yes” and get real-world templates that will guide you step by step.

🚀 Plus: Case studies, templates and real-life examples to show you how other social enterprises have used these strategies to secure game-changing funding.

Imagine this…

📢 Your mission is crystal clear, and your message resonates with the right people.

💡 Funders, investors and customers get your value—and they’re eager to support you.

💰 You no longer struggle to raise money, attract clients, or prove your impact.

This isn’t just about making your organization look good. It’s about making your mission irresistible—so you can amplify your voice, scale your impact, and create real change.

If you’re tired of hearing, “We love what you’re doing, but…” this ebook is your roadmap to breaking through.

Are you ready to get funders hooked on your social enterprise?

Grab your copy today and start transforming your impact.

About the Author

Martin Ricard is the founder and creative director of Community Symbol, a social impact marketing agency helping justice-motivated businesses, nonprofits and similar organizations increase their online presence and unapologetically make their voices heard. With over 20 years of experience in journalism, public relations, and social media, Martin specializes in storytelling strategies that help changemakers build their teams, attract funding, and grow their influence online. He holds a bachelor’s and master’s degree from UC Berkeley and has worked with some of the most impactful social enterprises across the country.