EVOKE Social Media Toolkit - Fuel Your Social Impact Movement With Justice-Motivated Templates

For organizations driven by a commitment to justice, this toolkit offers a blueprint for building engaged communities and inspiring action—even if you don't have a full marketing and communications department.

Why So Many Justice-Motivated Organizations Struggle With Creating Engaging Social Media Content — And What You Can Do About It Now!

Did you know that justice-motivated organizations often struggle with creating engaging social media content? It's true! And it's not because they lack passion or dedication—it's because traditional marketing tactics fall short when it comes to inspiring people to take action for social change.

Traditional marketing tactics often fall short when it comes to connecting with the audience of social enterprises.

They tend to focus on product features, competitive pricing, or the company's reputation, which may not align with the ethos of social change.

But here's the thing: supporters of justice-motivated organizations aren't driven by consumeristic tendencies. They're motivated by a deep desire to make a difference in society. That's why authenticity, transparency and a genuine connection with a worthy cause are what they seek.

Unfortunately, these are aspects that traditional marketing tactics often lack.

So, it's no surprise that the impersonal and sales-driven approach of traditional marketing can feel out of touch and ineffective when it comes to keeping your audience engaged.

That's Where The EVOKE Framework Comes In

By using the templates in our toolkit and embracing the pillars of the EVOKE Framework — Engage Authentically, Visual Storytelling, Own Your Narrative, Knowledge Sharing, and Emotional Resonance — you can create social media content that truly resonates with your audience.

You'll be able to cut through the noise, inspire action, and build a community that shares your passion for justice and equity.

Who This Toolkit Is For

• Social entrepreneurs whose aim is to promote their cause and inspire action through their online platforms.
• Nonprofit organizations finding it challenging to connect with their audience using traditional marketing techniques.
• Digital marketers working for social enterprises who are in search of a strategy that is not only effective, but also deeply connected with their audience.
• Small businesses and start-ups with a mission to drive social change through their products or services.
• Advocacy groups looking to build a strong online presence to communicate their messages and engage with supporters.
• Any individual or group wanting to make a meaningful impact in their communities using social media.

Toolkit Includes:

• ​Lifetime access to a full library of expertly crafted templates for Canva designed for social entrepreneurs
• Design guide and EVOKE Framework workbook that provide detailed instructions on how to use these templates effectively
• Free lifetime updates on all the materials included in the toolkit, ensuring that you always have the most current and effective tools at your disposal
• Prompt support for any questions you may have

Meet The Guides Behind Your Social Media Success

Martin Ricard & Kimberly Cho

Martin Ricard (he/his) is the founder and content lead of Community Symbol. As a social impact marketing agency, they empower justice-motivated businesses, nonprofits and organizations to amplify their online presence and unapologetically make their voices heard. With nearly two decades of media experience spanning journalism, public relations, and social media, Martin's expertise lies in crafting effective communications strategies. He regularly guides entrepreneurs and changemakers, helping them build teams, secure funding, and expand their online audiences. Martin holds both a bachelor's and a master's degree from UC Berkeley, including a master's from UC Berkeley's Graduate School of Journalism.

Kimberly Cho (she/hers) is not just an award-winning illustrator and brand designer, but a master of bringing bold concepts and imagery to life. With her specialized skills in movie posters, editorial illustration, and brand strategy, she creates captivating visuals that leave a lasting impact. Kimberly is a proud alumna of the California College of the Arts, and she currently is based in the San Francisco Bay Area.

Ready To EVOKE Change?

Are you ready to stop struggling with ineffective social media posts, revolutionize your social media presence, drive meaningful change, and build a community that aligns with your passion for justice?

The EVOKE Social Media Toolkit is your gateway to transformative impact — whether you're a justice-driven business, nonprofit or similar organization.

Questions?

If you have any other questions, feel free to email them to: hi@communitysymbol.com.